/ Wednesday, 1 April 2015
The Opening of Living Soul Boutique in Plaza Indonesia
An event titled Kreasi Mulia: The World Luxurious Comfort Meets the Elegance of Indonesian Beauty was held as the sign of the inauguration of the opening of "Living Soul", the latest boutique from the collaboration of PT Duta Abadi Primantara (DAP) and Vinoti Living Group at Plaza Indonesia. The 750m² boutique was built with the concept of elegant, warm and modern classic, representing the characteristics of the product offered.
The grand opening event of Living Soul was enlivened by the Indonesian Adiwastra performances of Obin and Josephine Linggar, attended by a number of invited guests also participating in auction activities, where the proceeds will be fully donated to the needy through Wisma Tuna Ganda foundation and the West Tanjung Pesantren Library.
The collaboration of DAP as a licensee of mattress products from USA with Vinoti Living Group, home accessories and furniture products, begins with a common vision and mission to meet the needs of hi-end consumer in Plaza Indonesia. The brands give a touch of luxurious world brand with the beauty of Asian design and high craftsmanship, resulting in high quality product variants. This uniqueness has not been found in other home decoration and bedding essential boutiques, which become an added value for premium one stop home and decoration boutique. DAP's flagship product presented in the Living Soul boutique are products that already have their own market segmentation such as Aireloom®, King Koil®, Serta®, and Stressless®, a recliner seat from Norway. While from Vinoti Living Group, will provide products from Vinoti Living by Halistya, Livvi Casa and Kayu Ayu.
What distinguishes the Living Soul boutique with other DAP-owned boutiques is the premium Aireloom® brand mattress from the USA that is only available in Living Soul.
The presence of Living Soul at Plaza Indonesia, is expected to meet people's demand for quality housing products, as well as to inspire many people and home decoration enthusiast in Indonesia.